By Yuwa Vosper
Fashion Week has begun in New York for many editors, buyers, bloggers, and stylists. In the next weeks, they will be traveling to London, then Milan, and ending with the grande finale in Paris. So, fashion week is not just a week. It is a month-long, twice yearly event. A month of designers showcasing their collections in fashion shows that resemble theatrical spectacles. You may be thinking how does fashion week apply to me. This is the time I pull down my glasses just like Meryl Strep’s character, Miranda Priestly, in The Devil Wears Prada and slowly say, “You think this has nothing to do with you,” then explain.
Fashion Week is based on the fashion calendar, which is vital to the fashion industry. This calendar tells when collections show on the runways and when merchandise will be in stores. Around September, the fashion industry descends first upon New York to see the Spring/Summer ready-to-wear designer collections. Then, in February, the merchandise from these shows is delivered to retailers. The same process happens again in February for the Fall/Winter ready-to-wear shows. In July, retailers receive the Fall/Winter merchandise from the designer collections. Fashion Week determines what trends you will be buying in stores.
Even fashion magazines are reliant upon the fashion calendar. The two biggest issues are September and March. The September issue is published after the Fall/Winter ready-to-wear collections and will feature the latest looks and trends from the runway. In the March issue, the Spring/Summer ready-to-wear runway trends are featured. So again, I paraphrase Miranda Priestly when I say that sweater that you fished out of the clearance bin was selected for you by the fashion industry and created by the designers showcasing during Fashion Week.
However, the designer collections are becoming less a concern. We all want to know who is sitting front row and what they are wearing. Outside of the Fashion Week tents, the paparazzi are waiting to take pictures of the editors, bloggers, and models as they walk into the shows. So what about these shows? For established designers, these shows solidify their place in the industry and for the designer novice it gives them notoriety.
The Spring/Summer 2015 ready-to-wear collections are typically more somber featuring dark color palettes and heavier fabrics since it is clothes intended to be worn in the fall. Marc Jacobs dressed models in khaki, camouflage green, and navy blue militaristic-themed ensembles. He designed jackets, fatigue pants, mini-flared skirts, and shifts with his signature-exaggerated detail. The Michael Kors show featured the opposite. He dressed models in more feminine clothing. Models wore ballet-length skirts paired with a basic button-down and flat neutral sandals. Belts were embellished with flower details. The color palette was mostly white, which is not common for the fall season.
Many web sites including Vogue.com, Style.com, and NYmag.com allow you to view the collections and make your own critiques. Even more, you can catch a glimpse of the trends that you may see for each season before it hits the stores. For me, this is reason enough to be excited each time you see a Fashion Week headline.