Naming rights for the Baton Rouge River Center have been given to the Baton Rouge-based chicken finger company Raising Cane’s, The Advocate reports. The venue will soon be renamed the Raising Canes River Center.

The deal was confirmed at a Metro Council meeting yesterday, according to The Advocate. Mayor Kip Holden is expected to sign off on the contract today.

The advertising agreement is for 10 years and will cost Cane’s around $3.87 million over that time.

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Photo by Charles Pence.

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