Laura Paulsen started her lifestyle blog in 2014, and since then, Skirts of Urban has gained a large following that spans outside of Louisiana. Her brand has reached more than 3,000 followers on Instagram and was recently featured in Marie Claire. We caught up with Laura about how she got started with Skirts of Urban, how she mixes food and fashion on her blog and the most prized piece in her wardrobe.
Why did you start Skirts of Urban, and what does the name mean?
I started Skirts of Urban because I wanted an outlet where I could be creative and share my ideas with people with the same interests. My blog was/is a way for me to step out of my comfort zone and inspire others. The meaning behind Skirts of Urban is a play on words. I’ve grown up in a small town my whole life so I’ve always lived on the outskirts of an urban city.
How did you become interested in fashion?
I’ve loved fashion for as long as I can remember. Whether it was playing dress up in my mom’s clothes or stealing her magazines and wishing one day I could dress like all of the women that I saw in those magazines. As I got older and realized that fashion wasn’t just about clothing and that getting dressed was a form of art, I fell even more in love with creating looks and studying fashion.
Describe yourself in three words.
Determined, conscientious, and sassy.
How has Louisiana shaped you in terms of style?
Louisiana has shaped me with my style due to the unpredictable weather and having to get creative. Some days, especially in the fall/winter time, it can be chilly in the morning but then super hot by noon. I’ve had to learn to make a formula of what I like to call “light layering” which is essentially just layering 2-3 layers of light material clothing- like a v-neck tee under an opened button up blouse, with a light jacket. This formula keeps me warm while it’s chilly but then I can remove layers as it gets warm. It’s all about outsmarting Louisiana weather.
What’s the most prized piece in your wardrobe?
I love finding vintage designer pieces on sale. My recent find that I’m obsessed with is a vintage dot-printed Dior skirt suit. It’s in perfect condition and it was 75% off! I’ll have it in my closet for the rest of my life.
Is there a woman in your family who inspired you in terms of beauty and style?
My mom has been my beauty inspiration. She has never really worn makeup, but if she does it’s very minimal. She taught me to embrace my natural fresh face and just use makeup to enhance my features instead of hide behind makeup. My grandmother has been a style inspiration to me. Whenever I would visit her as a child I would spend hours going through her closet trying on her shoes and dresses. She recently gave me an amazing pair of vintage loafers!
Your blog is super streamlined, but your clothes seem more playful. How would you describe your style?
I like to consider my style classically trendy. I find a lot of inspiration from Parisian style which is classic, effortless, and minimalistic, but I love incorporating trends or just unexpected pieces or prints into my wardrobe to add the playful element.
You feature both food and fashion on your blog. How do you balance the two?
Balancing both has actually been pretty easy. I’ve had a passion for both fashion and healthy food from a young age, so creating fashion and food content comes naturally. Once I’m done shooting looks, I head home, think about what I’m craving, and create a new recipe for the blog. Eating a plant-based diet can be tricky sometimes, but I love a good challenge, and I love getting creative with my food.
What’s the best advice you can give to up-and-coming bloggers?
Stay inspired, create original content that you yourself enjoy reading, appreciate every opportunity, and most importantly: don’t give up.
What’s next for Skirts of Urban?
I hope to see Skirts of Urban grow even more as a platform for inspiration to young women to express themselves and try new things. I would love to introduce more personal posts of real life issues in the future to my blog.
Photos courtesy of Laura Paulsen.