If you find a gold Bud Light can, you may want to hang onto it.
Last week, the brewery announced it would be putting some gold Bud Light cans in boxes with “Strike Gold” Super Bowl-themed packaging. Fans who find the cans can enter for a chance to win Super Bowl tickets for the rest of their lives (up to 51 years).
“All season long, Bud Light has celebrated the most passionate and dedicated fans that the NFL has to offer, and as the playoffs approach, we want to see fandom turned up another notch,” said Anna Rogers, director of NFL partnerships and strategy, Anheuser-Busch in a news release. “Most NFL fans likely won’t see one Super Bowl in their lifetime, so we figured what better way to reward one of the NFL’s biggest fans than by giving him or her tickets to the big game for the rest of their life?”