Fly Girl Pop Ups, a local, women-led business founded in the fall of 2019, is hosting its second closet sale, Fly Girl Fete, this weekend. The event...
Category - Style
8 Louisiana influencers to follow for fall fashion inspiration
It might be tempting to whip out the sweaters and beanies with autumn in the air, but this is Louisiana, where the temperature is still reaching the high 80s. If you’re looking for outfit ideas that won’t leave you...
LSU Delta Zeta Chapter to Host Annual Miss LSU-USA Pageant
The women of the Sigma chapter of Delta Zeta will put on their annual Miss LSU-USA Pageant at the LSU Student Union Theater this Sunday, March 31 at 5 p.m. 22 contestants will participate in this year’s Pageant...
#idigbr: LSU gameday outfit inspo
If you’re a last minute shopper (like myself), here’s a little something to help you out for Saturday’s game. ‼️LA2LA Open at NEW location this weekend‼️ ⚜️Don’t miss our Grand Reopening of our...
Mid City Spotlight: Time Warp
Let’s do the Time Warp again! Time Warp is a Mid City must-have for all of the fashionistas out there. Time Warp is a vintage clothing store that sells clothing, accessories and gifts from the 1920-1990’s...
#idigbr of the week: Its T-shirt Time
We’re loving your southern summer style! We know that you dig Baton Rouge, so let your clothes show it too… Thanks for tagging #idigbr! You never really realize how little self-control you have until they...
#idigbr of the week: Spring Styles
Whether you’re getting ready for a festivals, weddings, or Sunday brunch, everyone is ready to freshen up their spring wardrobe. Thanks for tagging #idigbr with your favorite spring styles! Love love LOVE the...
Perkins Rowe announces redevelopment plans
Perkins Rowe’s multi-million dollar investment will upgrade the space with more retail, office and food & beverage projects. One of the most notable pieces of this project is Magnolia Park, near Anthropology...
Discount Department coming to Macy’s in Mall of LA
Macy’s department store is converting part of it’s BR store to Macy’s Backstage. Backstage is a store-within-a-store that will see Macy’s brands at deeply discounted prices. The area will be...
Find your (sock) soulmate
LSU student Jozell Green is matching you to your perfect pair. Green began her own online sock shop where customers can express their style and interest through socks. Green calls it being paired with a...
Plan your wedding at the 2018 Baton Rouge Bridal Show
Meet the best wedding vendors, hairdressers, caterers and photographers in the Baton Rouge area on Sunday, January 28. While there, be sure to enter the Diamond Dig, where contestants can dig through wedding cakes...
At Home: Au Naturale
There is a home on Drusilla Lane that has been given new life. Julie Morgan and Gordan Mese have transformed their home of four years through renovations and artful landscaping. The two are interested in developing a...
Baton Rouge’s first benevolent boutique
The holiday season is all about giving, and local boutique Southern Sophisticate makes charity its number one priority. Owner Rachel Vielee, originally from Zachary was looking for a way to pair her passion for fashion...
Western Walls
Jeremiah Ariaz is a Photography Professor at LSU and continues to make art both locally and throughout the American West. Originally from Kansas, Jeremiah moved to Baton Rouge approximately 11 years ago. At his home on...
Into The Woods
You don’t have to look far for some major outfit inspo this fall. We are taking notes from Mother Nature for our October fashion: channeling darker hues, jewel tones, and accessories inspired by natural elements. Model:...
Sweet September
As Autumn rolls in, we find ourselves embracing the changing leaves, the joy of football season, and pumpkin spice everything. However, one thing us Baton Rougeans cannot embrace is wearing heavy, fall clothing in 80...
Full of Grace
Photos courtesy of Darian Kayce Tarver Louisiana fashion and lifestyle blogger Taylor Jacobs is from the Lone Star State, but after a few moves she’s learned to call the Pelican State home. Editor-in-chief Rebecca...
Canvas to Closet: Local artist uses work as inspiration for fashion
Baton Rouge native Jen Schmolke has a style all her own. A self-taught painter with a knack for neutrals and modern elements, she channels the signature look from her artwork into her everyday attire. We caught up with...
Stars & Stripes: Celebrate America all month with these summer threads
No matter how you’ll be celebrating the Fourth of July, we know you want to look your best. We picked some of our favorite looks from local boutiques to inspire your Independence Day wardrobe and beyond. Keep It Easy...
Swim: Your guide to summer swimsuit styles
This trend is great for anyone who prefers a little more coverage. We love how high-waisted bottoms bring a classy, vintage vibe to modern day swimwear. Stripes are always a fashion staple in the summertime—and 2017’s...
Here’s what you should have in your bag on your wedding day
The Tote On your big day, you will definitely want an oversized bag to tote around all of your necessities. This sequined “Bride” tote is the perfect accessory to ensure your day goes as smoothly as possible. You will...
Best Dressed: Bride affected by flood featured on ‘Say Yes to the Dress’
Local stylist and owner of The Hair Show, Kelli Hutchinson, lost most of her material possessions in the late-2016 Baton Rouge flood. Among them was her wedding dress, with the big day just a few weeks away. This month...
Badass and Pretty: BR designer crafts jewelry using bones
Emily Annabelle Koro thrives in the balance between her contrasting life as a daytime bookkeeper for an outdoor gear shop and her experimental jewelry side business. How experimental? Koro’s recent alchemy-inspired...
Destiny’s Child: Kismet cosmetics owner sees success after TV show appearance
Kismet’s just a cute way of saying destiny or fate, which seems appropriate for Caitlin Picou, the mastermind behind the south Louisiana cosmetics brand. Kismet has a slew of makeup products in its collection, including...
Women’s boutique Altar’d State is coming to Perkins Rowe
Perkins Rowe is adding another name to its list of more than 40 restaurants and retailers: Altar’d State. According to a Perkins Rowe news release, the women’s clothing store is set to open in late spring...
Keep it Brassy: LSU grad creates statement jewelry line
If you’re out for a stroll down on Corporate Boulevard, your jewelry radar might suddenly go off when passing by women’s boutique Eros. The store currently carries Percoisa jewelry, a new(ish) line by local designer...
Drink whiskey, look manly: Simplicity is key at Mercer Supply Co.
These days it’s Brad Pitt, especially from his 2014 film, “Fury.” Before that, David Beckham was the big one. People come into Mercer Supply Co. with all kinds of ideas about what they want done to their hair. It’s...
Model Citizen: Take a look into the life of a Baton Rouge fashion model
Have you ever wanted to know what it’s like being a model? We did too, so we asked Lucy Raborn, an LSU student and model. She studies biology, but she’s also walked New York Fashion Week. How did you get into the...
Blogger Profile: Dashing Darlin’
Baton Rouge blogger Dashing Darlin’ describes her style as trendy, feminine and chic. Learn more about the woman behind the brand, Angelle Marix, a wife and mom of four who balances blogging with her busy schedule...
For the People: Local barber approaches profession as art
From paper to hair, one canvas to the next, Richard “SMASH” Payne is always looking for the next big challenge and way to make his mark through his artistry. He and his staff at Smashing the City Grooming Lounge do more...
Baton Rouge designer Brik Allen leaves ‘Project Runway’
Baton Rouge designer Brik Allen was axed from season 15 of the reality fashion competition “Project Runway,” The Advocate reports. Allen’s streetwear garment inspired by Universal Studios...
Blogger Profile: Skirts of Urban
Laura Paulsen started her lifestyle blog in 2014, and since then, Skirts of Urban has gained a large following that spans outside of Louisiana. Her brand has reached more than 3,000 followers on Instagram and was...
Blogger Profile: Emily Ford, Limerence and Luck
Emily Ford, the woman behind the lifestyle blog Limerence and Luck, is a full-time student and marketing representative. But in her off time, she runs her blog, which she started when she wanted a hobby more productive...
Baton Rouge designer gets past second episode of ‘Project Runway’
Baton Rouge resident Brik Allen survived another episode of “Project Runway” season 15, but only barely. The designer was again in the bottom two of the reality competition show, this time for the challenge...
Baton Rouge designer survives ‘Project Runway’ premiere
Baton Rouge fashion designer Brik Allen made it to the second episode of “Project Runway” season 15, but by the skin of his teeth. In a challenged themed as “An Unconventional Launch Party,”...
Brooklynn’s Boutique closing doors
Brooklynn’s Boutique on Perkins Road is closing it doors Oct. 1, according to co-owner Anne Ogea. “We have prided ourselves in fabulous customer service and beautiful unique clothing options for women of all...
Learning Together: Mother and son’s bond helps strengthen their businesses
While most mothers teach their sons about sports, manners or how to help around the house, Stacey Lancaster taught her son how to be a businessman. From a young age Michael Miller, president and owner of LA2LA Designs...
Fall into Fall: Get your autumn outfit inspiration
From lunch dates to a night out, Blink Boutique shows us how to look great and keep cool in the still warm temperatures. Qupid Grey peep toe booties $39 Lush Black shorts $49 Mod Ref White cold shoulder top $49...
T-shirt company donates sales to Greater Baton Rouge Food Bank
Southern Football T-shirts, who created shirts in honor of the Cajun Navy, an organization that rescued thousands from flood waters in south Louisina this month, is donating the proceeds of the shirts to the Greater...
Beauty To Go: Late for class? We’ve got your back.
School’s almost back in session, and that means running out the door to make it to class on time. To help you shave off some minutes, we found a few beauty products under $15 that will make your life easier. Maybelline...