Dig Baton Rouge

Men of the Hour

By Pat Gunther

Jordan Kelley and Jason Huber, better known as Cherub, provide their listeners with vestiges of their youth in every track. The Nashville native electro-pop duo combine aspects of modern-day rock music, electronic based production and driving synths that are reminiscent of anthems of the 1980s, all while staying progressive and maintaining an appealing modern-day aesthetic in each of their songs.

Since releasing their debut album Man of the Hour for Elm and Oak records for free on the website Bandcamp in 2011, Cherub has exploded in scope and popularity. The upbeat, happy-go lucky tracks present throughout the LP are noticeable before you even hit play, perfectly encapsulated in the cover artwork alone.

CHERUB
Tuesday, April 29th
With Special Guests Carousel and ProbCause
Doors open at 8PM
Tickets are $12 in Advance and $15 Day of Show Available at The Chimes Restaurant on Highland Road, over the phone at 866.777.8932 and on-line at www.ticketweb.com

The influences are apparent from the get-go on the group’s first release, as they impressively cultivate an R&B inspired, electro-pop dance album that, when played live, has left fans raving about the group’s ability to grab and hold the attention of a party-hungry audience.

Though the lush synthesizers, catchy hooks and falsetto that will be stuck in one’s head for hours are signature to this youthful energy, not all of Cherub’s work is superficial party anthems. The duo excels at song writing and recording a unique product, which ranges from those club hits to more relaxed chill wave tunes that make one feel as if they’re soaking up the sun on some exotic island beach.

Their sophomore effort, titled MoM & DaD, is a shining example of the group’s mixture of the different vibes that has gained them widespread notoriety since its release in 2012. The 12-track LP has aided in providing Cherub with a plethora of opportunities to increase in popularity, like landing sets at the renowned Chicago music festival “Lollapalooza” and the Ozark, Ark. based “Wakarusa” in 2013.

The combination of feel-good music and a pay-what-you want system adopted at Bandcamp is a prime example of Cherub’s passion. Driven by their love to create, and playfully interact with their increasingly larger crowds, Cherub has solidified themselves as the headliner on many bills, after spending years as the opener for various acts of similar style. The focus for them is not on the monetary success or commercialization of their product, but on the ability to share what they work so hard creating with anyone who can hear.

Cherub, who plays the Varsity Theatre on April 29th, is the perfect fit for any college crowd thirsty for new, unexpected tunes that will ensure they have a great time. Their heartfelt and passionate production is infectious from the first note of their washed out guitar or whirling piano, and continues to capture the hearts of their audience consistently throughout their set.

When gearing up to see them on the 29th, listeners can expect a variety of differing tracks, but can be sure that the energy will remain constant throughout their set. Although the talented duo hasn’t released a studio LP in nearly two years, Cherub will come equipped with an impressive array of tunes that will have the fans at the varsity theatre experiencing their contagious elation, which if nothing else, always makes for an incredible show.

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