Dig Baton Rouge

Drink: Cafe au Lait ICONIC Protein Drink

With the quest for health and beauty comes the inevitable search for meal options that are both satisfying and easy on your waistband.

With most products on the market, especially consumables like food, you get to choose two of the following three qualities: quality, price and schedule. If what you’re buying is cheap and quick, you can bet it won’t be too healthy. If it’s high quality and cheap, it’s going to take you a while to get your hands on it. And, if it’s quick and healthy, you’ll be paying a pretty hefty price.

While these general rules of consumerism are steadfast, depending on your definitions of the terms, there are always a few quality products that are exceptions to the rule.

One of those noble exceptions is the ICONIC protein drink, a meal or snack replacement beverage specially designed to taste great, fill you up and keep you faithful to your new year’s resolution to eat better.

The Cafe au lait flavor is the one that caught DIG’s eye. Breakfast is often a fatty, caffeine filled meal that could use a lighter touch, so this breakfast-inspired flavor satisfies your morning coffee addiction without the need for an additional sandwich or muffin. We used it to replace a full meal; it’s filling enough to do that.

At just 130 calories, 8 grams of carbs, 3 grams of sugar and 20 grams of protein, this breakfast drink tastes and feels fantastic. This grass-fed milk protein drink is actually the product of LSU alumni Billy Bosch and co-founder Matt Mouras’s company Be Well Nutrition. The ICONIC protein drink is the company’s first product.

Amazon reviews have touted the drink as keeping them full for the whole morning and as a convenient way to start the day.

If you’re in the market for a new way to stay lean, full and rich, the Louisiana-native ICONIC protein drink should be at the top of your list of must-try meal replacements.


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