Dig Baton Rouge

Fashion: Bra Genie grants lingerie wishes

Mardi Gras is over, and it’s time to plan for one of the most romantic times of the year, Valentine’s Day.

While the men are out scrambling to make reservations for that fancy restaurant you’ve always wanted to try and making sure he remembers to put in an order for roses, the women are dealing with the daunting task of deciding what to wear.

Even if you don’t decide to wear a sexy outfit for your significant other, you still may want to feel confident and sexy for the night. And the best way to feel sexy is to have the right undergarments. Because feeling sexy starts within.

That’s the goal of the Bra Genie Boutique.

The Bra Genie Boutique offers a large collection of bras, underwear and lingerie ranging from simple to super sexy to satisfy the taste of any woman.

The Bra Genie herself, owner Jeanne Emory, says that her goal for starting Bra Genie wasn’t to only offer a wide range of styles, but to also cater to a wide range of sizes too.

Emory says while working as a merchandiser for a full cup bra company for Dillard’s department stores in southeast Louisiana, women desperately seeking help would approach her.

“Every time I visited a store, customers would see my tape measure and name tag and beg me for help,” says Emory.

Realizing that the stores didn’t have sizes to cater to bustier women, she decided to she would be the one to do it.

“In 2005, I decided to start a bra fitting service from my home, by appointment only, and offered band sizes 28 to 42 and cup sizes C through K,” says Emory.

After Hurricane Katrina hit later that year, women looking to restock their collection of bras and lingerie spread the word about Emory’s business. In 2008, Emory decided to open the first Bra Genie Boutique in Mandeville.

One thing you always want to feel, whether it is on a romantic date or just regular day at work, is confident. Emory believes that is the beauty of a perfectly fitted bra or lingerie.

“We are in the business of building self-confidence,” says Emory. “A beautiful and well-fitting bra and panty set not only makes a woman feel pretty but also helps her look 10 pounds lighter, taller and even more fit.”

If you are planning a private “after party” for the night out or if you never planned on going out at all, Bra Genie Boutique has you taken care of too.

Emory shared with DIG some of the trends in lingerie that are coming from her visit to the Paris Lingerie Show and few weeks ago.

“Some of the trends I saw there were the importance of lingerie as art and an expression of femininity,” says Emory. “Transparent fabrics giving a light and airy feel with graphic laces and shots of gold were dominant, as well as large-scale florals, beautiful embroidery and subtle makeup tones such as rose and peach as well as vibrant, rich tones of purple, red and blue.”

To find your perfect fit, visit Bra Genie at one of their two locations in Baton Rouge and Mandeville.

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