Dig Baton Rouge

Fashion: Bras for a cause

One thing people sometimes forget about when it comes to being environmentally friendly is caring for people. We as a community forget that looking out for the people in our community is also a way to take care of our world as a whole.

While it may sound selfish, love for everything must begin with love for yourself.

Non-profit organizations such as Jess’ Bra Closet believe that it is just as important for people to take care of themselves as well as an environment.

One of the reasons Jessica F. Johnson, founder, and CEO of Jess’ Bra Closet created her organization was to help girls and woman build their confidence so that they can build up their community.

“What inspired me to start Jess’ Bra Closet was knowing of girls in high school not dressing out for P.E. because many didn’t have enough quality undergarments to feel comfortable changing in front of their classmates,” Johnson said. “Also seeing females out and about without a bra or not the correct size bra on. Because many women who didn’t have the proper fit or no bra at all, it left them with low self-esteem. I wanted to help another female, even if it took doing it one bra at a time.”

My editor and I met Johnson during White Hot Night when we accidentally stumbled upon her office and immediately became interested in her work. It was an idea that we never thought of as a way to help the community until Johnson explained it to us.

“It helps the community by increasing the self-esteem of women and young ladies by providing them with free undergarments that they would otherwise not be able to afford,” Johnson said.

While bras are a necessity for women that you may not think twice about buying or having, some may not be able to afford a new bra if they or their families have fallen on hard times.

In Johnson’s small office located on Government Street, she has managed to find a space to store the hundreds of bras that have been donated to her organization. Past the mountains of storage bins holding bras ranging from cup sizes A through H, there is a dressing room for clients who come to the office to be properly fitted for a bra.

According to Johnson, the organization has helped over 4,500 females so far, including 281 women they helped at a recent event in Bogalusa.

If you are looking to donate to Jess’ Bra Closet, they accept donations of new and gently used bras all year. The organization also holds bra drives throughout the year and is open to any event or organization that would want to hold a bra drive for them.

The organization also accepts monetary donations so that they can purchase bras.

Jess’ Bra Closet will be participating in several events in the Baton Rouge area in the coming months.

The next event will be a Prom Giveaway in partnership with No Glass Slippers on April 2 from noon until 4 p.m. at the BREC Center on Florida Boulevard. Following on April 15, they will be participating in Young Women’s Day at the Carville Job Corps Center hosted by the East Baton Rouge branch of the National University of Women.

For more information on how you can make a donation, make an appointment for a fitting or plan a bra drive, visit the organization’s website at jessbracloset.org.


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