By Cody Worsham
Turning 21 is always a momentous occasion, usually celebrated with friends, family, and a few drinks.
For local nonprofit Forum 35 – entering its 21st year of existence as a platform for connection the city’s young professionals – all of those factors came into play at their December holiday party. The highlight of the night, however, was the unveiling of Forum 35’s new logo, the organization’s first rebranding effort since its 1993 inception.
Gone is the bridge symbolic of Forum 35’s first project – a fundraising effort for lighting up the Mississippi River Bridge. Replacing it is a modern look from local design and marketing firm Gatorworks featuring a prominent dialogue box. The message, says Forum 35 President Eric Dexter, is clear.
“It’s meant to say/show that we encourage our members to make their voices heard and be part of the conversation in regards to improving and shaping our city,” Dexter said.
As Forum 35 enters 2015, it’s evident they’re looking to up the volume of dialogue among the city’s young professionals. They’re growing with the city, and when they met earlier in the year to brainstorm ideas to spark that conversation, a new logo seemed an obvious choice.
“The process was kickstarted in the Spring of 2014 by several leaders within the organization along with our partners from Gatorworks,” Dexter said. “We wanted to have a more updated, fresher look that could provide a spark of energy for Forum 35.”
Consider that objective achieved. The new logo has been met with acclaim. Current members love it, and prospective members are noticing it, but the key, Dexter said, is revitalizing the current membership to continue working for progress in the city.
“We’re always hoping to grow our membership, but more importantly, we want to get greater involvement out of our existing membership base,” he said. “We’re always trying to remain relevant and current, while providing a platform for the young professionals of Baton Rouge an opportunity to give back and improve their community through various projects and events.”
Such projects and events include Art Melt in the summer, the Reindeer Run & Jingle Bell jog in the winter, Viva il Vino, Baton Rouge Uncorked, as well as various networking and volunteer events, all aimed at giving back to and improving the community.
Forum 35 isn’t stopping at the new logo. Dexter says they’re working on updating their website design and layout, as well as several new events. To keep up to date with Forum 35’s changes, or to join, visit Forum35.org.