By Patrick Gunther
Atlanta, for all intents and purposes, has been the Southern capital of hip-hop since the two dope boys of OutKast were first riding around in Cadillacs. With the Southern style revival well underway, ATL native Nayvadius Cash, better known as Future, has spearheaded the movement to bring hip-hop glory back to the Peach State. After several successful mixtape releases, Future’s second studio LP, Honest, has taken the rap community by storm.
By combining facets of Atlanta’s trap influences and modern day production that is very heavily textured, Future has carved himself out to be one of the most promising hip-hop auteurs to burst on the scene in years.
The aptly titled Honest, more impressively, provides listeners with entertaining and yet often thought-provoking lyricism layered on top of beats that make any hip-hop head drool. Specific singles, such as the drug dealer’s anthem “Move That Dope” have provided Future with an immense amount of commercial buzz while more progressive cuts such as “Benz Friends (Whatchutola)” featuring OutKast’s own Andre 3000, create a poignant message about hip-hop’s current state of materialism with an incredibly passionate delivery from both musicians.
The energy that Future crafts on each track is contagious, and effectively draws nearly every listener in from the first bass line or deep kick of the drum kit. Above all, Future perfectly blends singing and rapping together, creating a sonic landscape of auto-tuned bliss. The cosigns of rap impresarios Pharrell Williams, Pusha T and Tyler, The Creator, among others, have also drastically increased the scope of Future’s reach.
Through utilizing a keen ear for beats and lyrics that are uniquely and apparently a window into the rapper’s psyche, Future has positioned himself for music stardom after the highly-anticipated release of his follow up to Pluto this past April.
Though some of his tracks teeter on the precipice of typical hip-hop music, Future employs a wonderful combination of transparency and esotericism on each uniquely tailored song. His ability to craft a relatable or totally foreign message into each masterfully layered track, presents Future as an introspective and capable artist perfectly cut out for the transition phase of hip-hop that is currently underway.
When Future takes the Varsity stage on June 18th, you can expect all the club banger hits, in addition to his more laid back cuts such as the title track “Honest.” His ability to interlace different aspects of his music is what makes him such an appealing act, and caters to fans of varying genres.
By employing characteristics of typical rock music, hip-hop aesthetics and vivid writing akin to folk singers of the ‘60s, Future takes listeners on a journey to the glory days of rock stardom with a modern and progressive touch. For any music fan in Baton Rouge, the show at the varsity will surely have something for folks of all different tastes and musical preferences.
When the lights dim and the beat kicks in, Future will bring his typical unapologetic energy and catchy tunes and lyrics that will not leave even the most pure hip-hop aficionados disappointed. So, if you find yourself craving a dose of fun and honest music on June 18th, remember that the Future is here.
With Special Guests Casino, Rico Love
At The Varsity Theatre, Wednesday, June 18th
Tickets $35 in advance, $40 day of show
Doors open at 8PM
Tickets Available at The Chimes Restaurant on Highland Road, over the phone at 866.777.8932 and online at ticketweb.com