Dig Baton Rouge

Get Dizzy

By Ashlyn Bruni

If you’ve ever heard the name Dizzy Arts or Dizzy Records, it’s probably because they’re known for throwing some pretty great parties, where the upcoming stars of the BR art scene come to shine together.

At 23 years old, LSU senior Adam Carrillo has already started his own business. Dizzy Creations (originally Dizzy Records), started out in 2010 when Adam moved to BR from Dubai and began his freshman year of college. Carrillo started off recording his own band, and when other bands liked the way his tracks sounded, he started producing theirs.

It was through one of these bands that Carrillo met his current partner, Davy Goldsmith. When Carrillo saw Goldsmith’s apartment covered in his original paintings, it sparked the idea of what is now Dizzy Arts.

Shortly after, Adam ran into an old friend from middle school, Rachel Detloff, who was involved in fashion; they collaborated and formed the creative product company that is now Dizzy Creations LLC.

As the product listing expands, they expect to add more subgenres to the company. Dizzy has been steadily growing, especially over the last three years, partnering with businesses like Absolut, Crispy Catch, and Da Future, and they have held shows at XO Nightclub, The Library, Happy’s, and The Walls Project. The company is especially excited for the next five years as they expect to make a big splash in the industry.

Carrillo first founded Dizzy because he wanted to show the world how talented the kids of Baton Rouge are, but it wasn’t until he actually threw his first Dizzy party that he realized he was onto something big. Back in 2010, Carrillo and Goldsmith gathered a few bands to play at their house. When over 150 people showed up and they barely knew any of them, they realized how easy it was to make their hobby a successful business.

“We didn’t know what we were doing for a long time. We just knew how to party so we kept doing that,” he said.

Even though Carrillo has been working hard to keep Dizzy growing, he has always kept his focus on school. Business school was always part of his plan, and he credits his first business experiences to cutting lawns in seventh grade and eventually paying others to cut the yards for him. In high school, while living in Dubai, he started throwing parties and booking his friends’ bands.

When people told him he wouldn’t make money with the music degree he wanted, he decided to make music for fun and go to school to make money.

“It seemed easier than any other degree,” he said.

For Carrillo, doing it all isn’t easy. His biggest issue is managing both his time and himself. It’s a learning process, and many times he has had to choose between the business and school; most of the time he chooses the business, which has caused him to have to take an extra semester or two, but he’s still pushing for his degree.

“It’s all about timing. I feel like I wouldn’t have had the opportunity if I had done it any other way,” Carrillo said.

LSU has helped Carrillo in more ways than just through classes. He has networked and met many people, including bands and businesses. Though Carrillo is a business major, the classes he says helped him the most were the ones most students take for granted: public speaking, management, and leadership development.

One of Carrillo’s favorite things about his Dizzy parties is bringing together people who aren’t normally connected. Typically the bands who play are from different genres, and he likes the idea that the art gives people something to look at rather than awkwardly standing around avoiding one another. The different mediums give people a topic of conversation and connection.

Carrillo and Goldsmith are currently planning Dizzy Party 11 for August 1, and while they are still finalizing some of the details, Indie rock group Ship of Fools, acoustic musician Taylor Stoma, and live painter David Losavio are confirmed to perform.

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