By John Hanley
Last week, an LSU crowd favorite officially geared up for its 2015 return. The popular public concert, Groovin’ On The Grounds, will be held from 7 to 11 p.m. on April 17. Redubbed this year as simply “Groovin’,” the concert announced its lineup at a release party in Free Speech Alley. Opening with last year’s Battle of the Bands winner, The Dulac Smack, this year’s concert includes alternative rock bands COIN, Parachute, and Young The Giant.
“I knew from the beginning of my appointment to Director of Programming that I wanted Groovin’ to have a more alternative rock headliner this year,” said Students on Target Director of Programming Taylor Stewart. “In recent years, we had rock, hip-hop, and rap featured in the line-up. I made the executive decision to take the concert in a more Alternative direction, hoping to appeal to the largest number of people as possible.”
Groovin’s headliner, Young The Giant, is a big name in Alternative Rock. Their most recent project, Mind Over Matter, peaked at #7 in the U.S., and several singles have reached Top 10 and Top 20 positions in U.S. Alternative charts. The group is currently nearing the end of its tour for Mind Over Matter.
“I worked hard to bring in artists that are still on the radio, tour frequently, and have a genre that appeals to a great variety of people,” said Stewart. Although this year’s budget was fairly limited, Stewart and her team obviously succeeded in this respect, and Stewart says she is excited to see how the concert turns out.
“My hope is that we have a great turnout and continue to promote the importance of music and the arts at LSU,” she said. “I expect the event to be an amazing, rewarding success both for Students on Target and the LSU community.”
The concert is definitely gearing up to be a success, as it has proved to be in the past. Stewart estimates that last year’s Groovin’ concert with Weezer was one of the biggest they’ve had, and hopes they can keep up the trend. This year, like last year, Groovin’ will be held in the River Center instead of on the Parade Ground (this led to the omission of “On The Grounds”). The River Center, Stewart says, offers some special benefits that the Parade Grounds didn’t necessarily have.
“With the direction we intended for the event this year, the River Center was the most economical and logical decision,” she said. “The River Center truly offers a real arena-concert experience, and I hope to create the same energetic and positive atmosphere that Groovin’ had last year in the same location.”
Stewart also says that the River Center has advantages like better safety measures, better equipment for performers and concerts, and even helped Students on Target book the artists.
“The River Center ultimately offers us a great venue for nearly the same cost of hosting Groovin’ on the Parade Ground,” she said.
She says that LSU students shouldn’t worry about the venue change – they’ve kept students in mind throughout the process. LSU students will scan their Tiger Cards when entering, which will allow them priority standing room, which can get them closer to the stage. The concert also remains free, as many college students are likely happy to hear. Lastly, Stewart says they are working out logistics to make sure everyone can get to the River Center.
“We plan to have busses running from campus to the River Center, and we are meeting with the River Center over Spring Break to further discuss logistics such as parking so everyone has the best experience possible,” said Stewart. “We are going to work to make the transition to the River Center this year as easy for students as possible.”