By Leslie D. Rose
Rebecca Baudry loves girl’s night out… with wine!
So it’s no surprise that this past week, to officially launch her women’s accessories line Savannah Jane (s-jane.com), she partnered with other area femme-trepreneurs to host Girls Night Out Pop Up Market at Blend Wine Bar.
Filling a void for women vendors who may just be getting their businesses off the ground, Baudry said she found it important to experiment with offering low-cost booth rentals as someone who has struggled to showcase her own line because of the ever-and-readily available expensive options.
And the result had the local wine bar accessorized with the eye-popping colorful booths of women marketing to women and packed with ladies who love to shop and, of course, drink wine.
Represented shops were ETCH, April Mae Boutique, Little Eli, Mimosa by M.E., FaithLoveCraft, Kismet Cosmetics, Annie Claire Designs and SoSis.
Baudry, who is fashion merchandising graduate of LSU, said that all of the shop owners are fellow grads or students of the University. And it’s LSU that brought Baudry to Baton Rouge, where she’s lived now for eight years. Originally from Atlanta, she notes the creative growth in Baton Rouge and said she hopes to remain a part of the ever-growing arts scene.
“I think the creative market is up-and-coming and it’s definitely more, and I can see the change – it’s exciting,” Baudry said. “Seeing downtown grow is making me want to stay in Baton Rouge.”
Once only able to sell Savannah Jane products to people back home in Atlanta, Baudry said the success of Girls Night Out will prompt her to continue pushing the line in the Capital City, as well as support other women who seek business here, and to host many more pop up shops.
Vending at the event was another Baton Rouge transplant, Chelsea Gawel from Grand Rapids, Mich. In efforts to keep herself busy in a town where she knew no one, she began crafting. While the theme of jewelry, make-up, hair products, and clothing was consistent across the event, Gawel’s table showcased an assortment of pastel colored camera straps fashioned for the lady photog.
“I used to make just canvases,” Gawel said. “Then I made a camera strap for myself and people went crazy for them – it’s my biggest seller.”
Gawel, who runs her shop through Etsy (faithlovecraft.etsy.com) said that in one quarter, she sells nearly 100 camera straps. Much of her work, canvases included, is designed because it’s something she actually would use herself. She said she never questions the marketing of the items as the majority of her sales begin with her showing-off a new personal design, as was the case in the creation of her top seller.
While photography is widely known as a male-dominated profession, Gawel, a photog herself said there’s no reason a girl can’t shoot in style.
“A lot of my friends are photographers and they’re picking up their businesses,” Gawel said. “It’s kind of cool that we can celebrate females in photography in a stylish way.”
Gawel also markets fashionable camera wristlets able to support the weight of a DSLR.
As the night went on registers were ringing, networking was happening, and Savannah Jane’s favorite gal was beaming with pride.
“I’ve never organized anything so this was a brand new experience for me,” Baudry said. “I’m going to talk to the people at Blend as soon as this evening wraps.”
If you missed Girls Night Out, expect to see another all-lady pop up market taking over your night out soon.