Dig Baton Rouge

LATE NIGHT BAKES

By Whitney Christy

Up all night working on a paper for class? What if you’re struck with a cookie craving and you don’t feel like baking – let alone know how? There’s a new way to take care of that sweet tooth, whether you want to send a gift, order for a group of friends, or just reward yourself for getting through a tough class.

Insomnia Cookies has become the buzz of campus by offering cookie, ice cream, and brownie delivery as late as 3 a.m. That’s right, even if you’re just stumbling home from the bar, it’s not too late for a sugar high.

The chain of bakeries scattered throughout the United States is best known for its warm, delicious cookies delivered daily from noon until the early hours of the morning. As an establishment on selling cookies, it’s not surprising that Insomnia has the standard chocolate chip down pat. With large chunks of chocolate in soft, crumbly dough, this cookie is exactly what you imagine when you’re craving the classic sweet treat.

The new Baton Rouge store is Insomnia Cookies’ first location in the state of Louisiana. Operating out of the space previously owned by Bacio di Roma Gelato in the Northgate area, the store serves a dozen different flavors of cookie ranging from snickerdoodle to double chocolate mint, as well as brownies and even cookie cakes. To top it off, Insomnia also offers customizable ice cream in flavors like cake batter and cookies and cream with a variety of mix-ins to choose from. And of course, milk is available with every order.

Since its inception in 2003 by Seth Berkowitz, Insomnia Cookies has grown to more than 65 locations nationwide and is still rapidly expanding. Of the many cookie varieties offered by Insomnia Cookies, chocolate chunk is the best-selling standard-size cookie and s’mores is the most popular large-size cookie.

Berkowitz first began baking and delivering cookies from a dorm room to students on campus late at night. The popularity of the warm cookie delivery service rapidly spread among college students who were up late writing papers, cramming for exams, coming home from the bars, or enjoying a little recreational mood alteration. The first retail store opened in 2004 in Syracuse, New York.

According to Megan M. Bruton, senior director of marketing, the cookie sellers are open to receiving ideas for new products.

We are always looking at new items and are willing to review anything that makes business sense for us,” Bruton said.

Insomnia Cookies holds in-house fundraising days, and donates cookies and gift cards to organizations interested in raising money. Most notably in 2013, Insomnia Cookies participated in the World’s Largest Bake Sale that raised more than $100,000 for No Kid Hungry and The Food Bank of New York. The company sponsors Relay for Life and Dance Marathon events at universities across the country, as well as the AIDS Walk of Boston, New York and New Haven.

Customers cannot call any of the store locations directly, as Insomnia Cookies believes it is highly important that their employees focus on their specialty — making the best cookies possible. Other ways to order besides going the storefront include visiting insomniacookies.com, calling “the cookie hotline” at 1-877-63-COOKIE, or downloading their app, Insomnia.

For those interested in being a part of the cookie craze, Insomnia is currently looking for cookie representatives for campus and the local community.

Our rep positions tend to attract college students who are looking to add work experience to their resumes and benefit from the flexibility of the schedule, but [being a student] is not mandatory,” said Bruton.

There are currently no future plans to build more locations in Louisiana, but Bruton says they are always looking for opportunities to grow into thriving communities.

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