What will you be doing in 20 years? Whatever it is, you’ll certainly be a different version of today’s self.
I can tell you for sure, as an LSU student in 1997 I had no idea I would be here, nearly 20 years later, talking to the some of the same students who read Tiger Weekly way back when (now young professionals)—along with a new class of future LSU alum.
It was then, as a junior, when I set out to create a fun, weekly newspaper that I hoped students would read. I thought it could provide beer money and help pay my way through school. Yet, for some reason, it worked out better than I imagined. For over a decade Tiger Weekly helped students pass the time between classes, find out what was happening that weekend and laugh at our irreverent, sometimes ridiculous content.
In 2011 we ‘graduated’ and moved off-campus with the expansion of our weekly paper to the entire city with the title in your hands right now. DIG had a similar goal—to help our readers experience the city, learn a few new things about BR, and provide a fun distraction to the everyday grind. While we may not have always delivered on that promise perfectly, I know we’ve tried pretty hard and had fun along the way.
In those 19 years, much has changed, especially for the media business. Calling the Internet “disruptive” might be an understatement. Today, daily printed newspapers are on their last legs and a critical mass of consumers have moved to getting their information from a few dominant online platforms. Do you even FaceTweetGramChat, bro? So far, we’ve navigated these waters pretty well—primarily because we’ve not been reluctant to move our sails when we see the wind picking up. From our fun events to Restaurant Week and our daily curated digbr.com, we embrace new ways of doing things.
That’s why this issue of DIG is the final one you’ll see on newsprint.
We feel the wind and have decided to put it to our back. But you don’t have to cue up “Taps” for DIG. Next month, it will blossom into a monthly magazine that will deliver the city in a way and in a style you’ve never before seen. Oh yeah, it will still be free.
DIG Magazine will be beautiful, glossy and bound. It will have depth—the kind that only a monthly magazine can deliver. It will be intimate and personal, filled with stories and photography that will open your eyes in new ways to the city and the interesting people that are all around us. We promise to cut through the noise of daily life and deliver something you’ll take home and keep around whether a student, young professional, or new mom.
Our mission isn’t small. It’s to make DIG Magazine the finest city magazine anywhere. Why? Because Baton Rouge deserves it. We won’t write on behalf of our advertisers, special interests, or the country club set. This magazine will be a shining asset Baton Rouge can call its own because it will be authentic and real. Like you.
Let the next 20 years commence…
Wayne T. Lewis, Publisher
LSU/Class of 2002
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Just five years ago, when deciding where I wanted to go to college, I made a magazine.
It included stories and collages similar to what I’d seen in my favorite fashion, music and lifestyle magazines. To set myself apart from the masses looking for financial aid, I included the project in a scholarship packet and hoped for the best.
Looking back at it now, I spent too much money on glossy photo paper and ink cartridges for my at-home printer, but the idea of starting with a blank piece of paper and turning it into something that holds meaning is still something that drives me today.
Even then, before I made my way through journalism school, I knew that I wanted to make my own magazines, and when I started working at DIG, I was able to do that. For the past four months, I have been making my own magazines, with the help of an exceptional team of editors, designers and writers who have made DIG what it is today. So with this new venture, I have no doubt that the new and improved DIG will be better than ever. The new format will allow us to go into greater depth on the stories that matter to you, with photographs that make you want to keep the magazine on your bookshelf or coffee table.
Like Wayne back in his college days, I have no idea where I’ll be in 20 years, but if I look from that day when I mailed out my very first “magazine,” to today, just five years later, I have great hope for the future.
And I have great hope for the future of DIG.
Rebecca Docter, Editor-in-Chief
LSU/ Class of 2015