Dig Baton Rouge

Ready to wear: BR makes its mark on the fashion world

While New York just had its Fashion Week, it will soon be Baton Rouge’s turn to show what the South has to offer for the fashion world with the Oneofakind Baton Rouge Fashion Week, set to return for its third year on Feb. 25-27.

The Oneofakind Baton Rouge Fashion Week was created by fashion, entertainment and live events producer Brandon D. Campbell. A native of Little Rock, Arkansas, Campbell started producing his first Fashion Week shows with the Little Rock Fashion Week in 2009. After making LRFW one of the biggest in the mid-South, Campbell decided to bring his talents to Baton Rouge in 2013.

What started out as a small event in Baton Rouge has quickly grown in just three short years. Campbell said that for their student fashion show, BRFW will be presenting 12 students designers from LSU’s Department of Textiles, Apparel Design and Merchandising compared to just four last year showing that the Oneofakind Baton Rouge Fashion Week has quickly become the ultimate place designers want to introduce their designs to the public.

Campbell said there are more local designers included this year, as well as more local and regional models that will walk the runways, which he is looking forward to.

“The first two years the designers were more regional because I’m from Little Rock,” says Campbell. “This year we will feature designers such as Chokolat Crème from Baton Rouge, HD Bling from Port Allen and Antoinette Couture from Ponchatoula.”

Campbell also added that a fan favorite, Balloonatic Fashions from Shreveport, will make its return to the runway with its one-of-a-kind balloon dresses designed by artist Johnathan Darden.

Campbell says that he goes through a lot of prep to make sure his fashion shows are truly one of a kind.

“The Oneofakind Entertainment brand of Fashion Week has been established, and fans understand that it is different,” says Campbell. “I go into hibernation to come up with ideas to be authentic as possible. I just let the inspiration speak to me and move me.”

Campbell adds that as part of his hibernation, he tries to avoid watching other fashion shows on TV or YouTube. He will attend a show if invited but will not actively seek out other fashion shows otherwise.

Oneofakind Baton Rouge Fashion week will be more than just a series of fashion shows just for adults.

On Thursday, Feb. 25, the day will be dedicated to the children. At 9 a.m., the staff of OneofaKind Fashion Week, as well as designers and models, will surprise students at the Baton Rouge International School with a visit and read their favorite children’s books to students at the school.

Thursday night, a “For Kids by Kids” fashion show will take place at the on the 3rd floor of the LSU Museum of Art in the Turner Gallery. The show will feature clothing for kids and will be solely produced by kids.

Campbell says that you can definitely expect another high-octane experience this year as in years past, especially for the Big Night on Saturday, Feb. 27. The Big Night, which will be held at the Capitol Park Museum, will be an event inspired by this year’s Pantone Colors of the year, Rose Quartz and Serenity.

Every year the Big Night’s theme is based on a color scheme of Campbell’s choosing. The featured color for last year’s event was red. For the first year of Baton Rouge Fashion Week, the colors were classic black and white. Campbell says that the colors will not only be used to set the night’s dress code but also the décor of the venue.

“I will be using what the colors mean to create a vibe such as love and peace,” says Campbell.

During the Big Night, President and CEO of Haspel and Lipsey’s, Laurie Aronson of Baton Rouge along with her family will be presented with a Fashion Icon Award. A portion of the proceeds from Big Night will go to benefit the Louisiana Museum Foundation.

Tickets are currently on sale for the all of the events. You can buy tickets for each event or an All Week Exclusive VIP Pass for $100. Tickets are available for purchase at batonrougefashionweek.com/schedule. Each event carries a special dress code, so there is still time to get ready for one of the biggest events of the spring season in Baton Rouge.


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