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Small World, Big Sound: Made Groceries leaves its mark on BR

Last Saturday night, a crowd of hip hop aficionados gathered inside The Station to hear beats and rhymes by some emerging hip hop artists under local record label Small World International.
The event was put together by hip-hop group Made Groceries who also headlined for the evening. Made Groceries is comprised of The Landlord, Mauley Sincyr and OeauxNeal, three MCs from New Orleans now based in Baton Rouge.
“We actually lived in Baton Rouge for a few years so upon the opportunity it was only right to have the event in Baton Rouge, word to the convenience,” Sincyr said.
According to the group, their name was chosen as what best represented their collective of young artists. The name was selected when the group walked past a grocery store sign, and Sincyr coined the name Made Groceries.
“It was an example of how we all bring our different attributes and energy to the table and support the meal,” Sincyr said.
Planning for the event was a steady process as the group balanced other gigs. According to the group, the show was overdue as this was the first time they formed a concert featuring nothing but Small World International entertainment.
“Small World has been developing artists for years, and it’s about time we get a chance to show how we’ve grown as a collective,” Landlord said.
Throughout the night, the crowd gathered around the stage as Small World artists $mall$, Drexal Flowers and DJ FTK took turns getting busy on the mic before Made Groceries brought down the house. The Station became the house of hip-hop that night and what audiences received was pure natural energy. The music acts ranged from chillaxing to bringing on the heat of New Orleans-flavored hip hop, reminiscent of acts such as Lil Wayne and Curren$y. The event was also held as the world premiere of the group’s video, Made Groceries Parade.
Last month, the group released its second EP, the compilation tape “Free Samples.” The group’s debut EP, “Info Vol. 1,” was released in May 2015 and was available to fans who had to bring a copy home with them. Many of their songs focus on the struggles and successes that come from everyday life, allowing audience members from all walks of life to find a message that would resonate with them. All of the group’s work can be found on their SoundCloud profile.
“From the first time we saw Made Groceries and the other Small World International performers, we knew there was something special there,” said Becky Bond, co-founder of batonrougeunderground. “Their songs are truly Baton Rouge and NOLA alternative hip hop. The lyrics are stories of real life here.”
The show also featured visual and spoken word performances with Spaz and Lord Huey, two artists associated with Small World International, who live painted throughout the event. Toi “The Poetic Beauty” Sibley, a Baton Rouge spoken word poet and teacher by trade, also performed. As a special partnership with the event, Mockler Beverage and local brewery Gnarly Barley paired up with batonrougeunderground to celebrate its latest seasonal brew, the Korova Peanut Butter Porter, a deep brown nearly black brew topped by a creamy head. This brew is another mark for Gnarly Barley’s scoreboard as it tastes nearly of pure chocolate peanut butter with a hint of sweet molasses.
As a hardcore advocate for Baton Rouge music, Bond embraces the opportunity to give artists an outlet to be creative.
“Getting local talent seen and heard is of the utmost importance,” said Bond. “There just aren’t many outlets for the masses to be exposed to raw, real talent these days. It’s all corporate owned, radio, TV, even YouTube and all are being overrun with corporate sponsored channels. We want to showcase true artistry.”
“[These events] benefit the local art/music scene by inspiring the community and also taking part in helping it,” Sincyr said. “We don’t just perform on the stage; we bring good vibes, snacks and munchies to feed the people. We give back to the people in so many ways to the point that almost everything we do benefits the people of the community. For anyone feeling like the music scene in Louisiana is not at its greatest it shows the potential of where it’s headed.”


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