Artists are always looking for new ways to expose their talents to a larger audience. It’s something every creative person should consider when looking to grow their fan base. What better way to get your work out to the masses than to make it available online?
To share their work and make connections, designers have Etsy, the marketplace website that allows artists, designers and vendors display and sell their items online.
Etsy has been instrumental in helping those who may not be ready to sell their creations in a brick and mortar store. It has also been used as a marketing aid for smaller boutique stores looking to grow their customer base.
Etsy has grown over the years thanks to websites like Pinterest and collaborations with the show Project Runway, where some challenges were rewarded by selling a small collection on Etsy.
A plus side for both the designers and the customers is that Etsy allows you to search for sellers in your area that could help customers to find a new favorite boutique.
“It has definitely been a very good hub for people to discover stuff,” says Desiree Guidry, the owner of Hey, Penelope Boutique. “I’ve gotten quite a few features just from people searching on Etsy and finding me. And then they see that they’re from Baton Rouge and say ‘Oh, cool. They’re local to here.’”
Guidry currently sells her print designs, such as T-shirts and mugs, on Etsy. She not only sells her designs in-store, but also clothing, jewelry and accessories.
Guidry credits Etsy with allowing her to be able to show people that she was more than just a boutique. It was one of the things that drew her also to sell her designs on eBay.
“What drew me in was that it wasn’t like an eBay, but a site that catered more to artists,” says Guidry. “So I wanted it to be specialty so people would know it was not only retail.”
Guidry’s advice to those looking to begin using Etsy for their business is to carve out time to put everything together.
“Put aside a ton of time to list everything because it gets very time-consuming. You are pretty much taking care of your own little website within a website.”
Guidry also stresses that you have to take the time out to edit and list as much of your work as possible because you want people to get a true representation of your brand.
While it may seem simple just to snap a quick picture and upload it to the website, it’s best to take your time and make sure that you page and your photos are clean and professional. If you feel you aren’t capable of shooting and editing your own photos, you may have to invest in a professional photographer for help.
Etsy is ultimately your chance to get your brand out there to the masses and introduce yourself as a designer.
So if you have any designs are art that hasn’t found its audience yet, take a chance and put yourself out there on Etsy.