Dig Baton Rouge

The New Store on the Block

By Yuwa Vosper

Kendra Scott began her jewelry collection with only $500. Due to persistence and tenacity, Scott has built a multimillion-dollar brand. With her jewelry line sold in stores around the globe, Scott also has more than 1,000 specialty boutiques.  On Sept. 18, Kendra Scott celebrated its grand opening in Baton Rouge.

Last week, Events Coordinator Abby Joyce described the boutique’s jewelry and accessories while further explaining how to wear jewelry as the punctuation to each ensemble. Joyce said that the collections have something for everyone ranging from signature items to game day jewelry. New collections are launched every three months and each jewelry item can be customized to complement any item in your wardrobe.

Kendra Scott Collections

This July, Scott showcased the GlamRocks collection, which featured mixed metallic inspired by the Glam 70s revival. Joyce described the collection as having plenty arrowhead and crescent shapes mixed with fringe. The next collection, StarStruck, will launch October 15. It will feature constellation shapes inspired by luminous stars and will have druzy – fine crystals on a geode. It will also incorporate colors such as rose gold and gunmetal. Some other new colors are bronze and black druzy.

Price Points

Kendra Scott has jewelry and accessories to fit every budget. Prices range from an estimated $40-$700 depending on the item. Even with a small budget, customers can receive a natural gemstone in high quality metals. Joyce said she understands this is a college town and some students don’t have the budget, and she reassured the college student that they can still receive high-quality jewelry in the store. Joyce displayed the customized chains and charms, which customers can purchase $25 and $15, respectively. This allows anyone to customize their item with sorority letters, initials, or even spell out entire words for a reasonable price.  Joyce pointed out that despite the price jewelry is supposed to endure and not tarnish.

Color Bar

One trademark of Kendra Scott is their Color Bar. The origin of the Color Bar, Joyce explained, was that when the Scott design team would switch out stones to match their ensembles, Scott noticed how this enhanced the outfit, and she wanted the customer to have this option. On the computerized Color Bar, the customer begins with an empty style shell. From there, the customer can choose from 26 stones in 23 different settings. Joyce said that this allows the customer to “be the designer.”

“It gives our dynamic customer more of an option,” she said.

How to Wear

Joyce prefers more neutral colors in her wardrobe, so she allows her jewelry to be the pop of color that accentuates her ensemble. To Joyce, jewelry is an enhancement. While visiting the store, she gave an example of her preferred way to wear necklaces: layering. Joyce explained that layering is mixing necklaces in different shapes and lengths. For instance, you would wear two shorter necklaces paired with one longer strand. The technique creates a unique silhouette. “It is a way to add depth and make a casual, laidback outfit more fun,” she said.

Customer Experience

According to Joyce, jewelry and accessories are not the only unique feature of Kendra Scott. They also pride themselves on giving each customer a rewarding experience. “We want to build a relationship with our customer,” she said.

Joyce said that women come into the store bringing entire outfits for help on how to match and enhance the ensemble. “We want to provide each customer ‘wow’ service,” she said..

 

You can visit the Kendra Scott store located in Perkins Rowe near J. Crew and Anthropologie or online at KendraScott.com

 

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